Are you wondering what a brand board is and why you need one?
A brand Mood board is a quick reference guide to your brand’s unique style and visual identity. It usually displays your logo, fonts, and color palette; however, some creatives go as far as including your logo variations, submarks, patterns, backgrounds and textures, with their favorite images for inspiration. And….
A mood board is like a collage containing a variety of images, text, and other objects that define your brand and communicate your brand identity. … Whether you’re just launching your business or rethinking your existing brand, a mood board is a valuable tool, for: Inspiration.
I know, your next question is what is a Submark and what is a submark used for?
A sub mark is a stripped-down version of your logo.
What is a Submark used for?
A submark is a secondary logo for use in applications where the original logo doesn’t work as well as you would like. It is based on the original logo in look and feel, therefore consistent with your brand. A submark is generally a simplified version of your logo that can be easily used at smaller sizes, in case you were wondering. Wanna see some?
Here is an example of our Brand Mood Boards, in Case you need one for your Online Creative Business.
What to do with your Brand Mood Board?
Brand Mood Board Templates are also a strong reminder of what you like, and what inspired you to start your brand inspiration.
It’s also a handy roadmap of where to locate your RGB and Hex codes in a heartbeat when you are working on that next big project. It’s a great idea to print it off and have it framed or somewhere near your desk, like me. 🙂
Hey If you don’t have a Brand Mood Board just yet, that’s ok, have a look at ours!
Have Fun Shining!
Your Friends at Persistants.